Opportunity: Digital Media Manager | Rent frock Repeat

Who We Are:

Rent frock Repeat is a collaborative consumption organization dedicated to providing high-end, special event dresses for rental at a fraction of the retail price. Catering to sizes 0-24, Rent frock Repeat allows women to access dresses for weddings, special events and important evenings at affordable price points that vary from $50 ? $585 for a four or eight day rental. With its full service eCommerce site and showroom in Toronto, Rent frock Repeat currently services over 33,000 customers across Canada and was recently the recipient of the Canada Post E-Commerce Innovation Awards for Best Multi-Channel Retailer (small). For more information about Rent frock Repeat, please log on to www.rentfrockrepeat.com.

What We Believe:

We believe in fashion democracy; all women, regardless of age, size, geographic location or economic background should have access to beautiful garments and accessories.? We believe collaborative consumption is a way to enjoy the pleasures of wearing something new without leaving a carbon footprint.? We believe in corporate social responsibility and are proud that Rent frock Repeat focuses on a triple bottom line of people, planet, profit.

We Are Seeking:

Digital Media Manager

The Digital Media Manager is versed in all aspects of online marketing including identifying advertising avenues, organic and paid search, campaign management, creative testing, web analytics, project management and emerging trends. Desired candidate can plan, execute and measure strategy and also enjoys working in a hands-on environment.

RESPONSIBILITIES:

• Develop a comprehensive online marketing strategy geared towards direct revenue, lead generation, customer acquisition and customer retention by leveraging website/s, email marketing, SEO, SEM, social media, affiliate/partner management, etc. accomplished by leading and managing in-house and external resources
• Design, Manage, Measure and Optimize campaigns for Subscriber Acquisition / Lead Generation, Customer Acquisition/Conversion, and Customer Retention
• Design, Manage, Measure and Optimize SEO and SEM strategies and campaigns.
• Drive SEM programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis
• Develop effective display campaigns, including banner ads, social media, and re-targeting
• Develop and manage forecasts; implement strategies to achieve/exceed targets
• Test, monitor and optimize the delivery of ad campaigns from beginning to end, including both creative and media optimizations.
• Analyze keyword trends and ROI of keywords
• Research and analyze competitor SEM/SEO campaigns
• Stay current on industry trends and best practices
• Work with business partners to manage and update website to ensure search engine visibility, favorable user experience and brand consistency.
• Implement SEO initiatives and drive key processes and functions such as competitive keyword research, link analysis, link building, content development, and content optimization
• Work with partners to monitor and analyze website traffic to plan, coordinate and implement website advancements and drive feedback to relevant online marketing initiatives.
• Work with team to develop compelling ad copy, title tags, meta descriptions, and more
• Run daily and weekly marketing performance reports and provide insights and recommendations.
• Manage, coach and develop associate marketing manager
• Partner with cross-functional team members to build the business

POSITION REQUIREMENTS:

• Minimum 7 years of experience in online marketing spanning SEO, SEM/PPC, display, direct mail and website management including 3 years of hands on SEM experience
• Hands on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Committed to establishing oneself as top talent in the field of Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing as well as pursuing development of own knowledge base and skill set through constant learning
• Strong data analysis skills and a passion to extract insights to drive program performance; fluency with performance metrics and ROI analysis. Capable of pulling data from various resources and translating into trends, action plans, and compelling reports
• Ability to multitask and prioritize in a fast-paced and dynamic work environment
• Great attention to detail and focus on quality of results
• Self-motivated; a good team player
• Proficiency with web analytics tools and Microsoft Excel is required
• A keen awareness of current industry trends and search best practices
• Outstanding analytical skills and experience with data analysis
• Bachelors Degree in Marketing, Business or related discipline and/or equivalent work experience

PERSONAL ATTRIBUTES:

• Proven leadership ability.
• Ability to set and manage priorities judiciously.
• Excellent written and oral communication skills.
• Excellent interpersonal skills.
• Ability to participate in spontaneous office dance parties.
• Strong tactical skills.
• Ability to articulate ideas to both technical and non-technical addressees.
• Exceptionally self-motivated and directed.
• Keen attention to detail.
• Must love dogs.
• Superior analytical, evaluative, and problem-solving abilities.
• Exceptional service orientation.
• Ability to motivate in a team-oriented, collaborative environment.
• Be generally awesome at life.

EDUCATION:

• University degree in the field of marketing or business administration.

Please send resume and salary expectations to info@rentfrockrepeat.com

Source: http://rentfrockrepeat.com/site/2013/03/14/opportunity-digital-media-manager/

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