The National Collegiate Athletics Association will not renew its contract with Electronic Arts Inc. for the EA Sports NCAA Football video game, the NCAA announced July 17.
The contract is set to expire in June 2014, and as a result, the NCAA Football 2014 video game ?will be the last to include the NCAA?s name and logo,? according the NCAA release.
?But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA,? the NCAA release states. ?The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.?
EA (Nasdaq: EA) operates the local EA Tiburon studio, which does the NCAA Football video game. Calls to EA weren?t immediately returned.
Reportedly, EA Sports? NCAA football and basketball video games have generated more than $500 million in sales ? with a majority of that coming from the football title, according to an ESPN report.
Covers health care, higher education and technology
night at the museum pope shenouda bolton muamba crystal cathedral sxsw st. patrick s day brandon lloyd
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.